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Method5 min

Why we photograph before we treat

A camera is a diagnostic instrument. Twelve calibrated images tell us more about how a smile behaves than an hour in the chair does.

Published
18 June 2026
A close study of a smile, lit softly from the front.

A tooth at rest tells you very little. The information is in the movement — how far the lip travels when you speak, where the incisal edge sits when you are not thinking about it, which side of your face does more of the work when you laugh.

None of that is visible in the two seconds a patient holds a smile for a dentist leaning over them. So we photograph instead: twelve calibrated images and a short video, taken in the same light every time.

What the record makes possible

Once the images exist, the design can happen away from the chair, at actual size, against the proportions of your own face. It can be measured rather than judged. And it can be shown to you before anything is decided, which changes the conversation entirely.

It also makes the result reviewable. Five years on, we can put the same twelve images side by side and see what actually changed rather than rely on anybody's memory of it.

The part that surprises people

Most patients arrive expecting to be told what is wrong. The photographic record tends to produce the opposite conversation: a long look at what is already working, and a much shorter list of what genuinely needs attention.

Booking

Your next smilestarts here.

First consultations run forty-five minutes and include a full photographic record and a written plan. There is no obligation to continue.

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Reach us

Rämistrasse 12
8001 Zürich

Opening hours

Monday – Thursday
08:00 – 19:00
Friday
08:00 – 17:00
Saturday
09:00 – 14:00
Sunday
Closed